WebMD Weight Loss Clinic - Feature
Reviewed by Louise Chang, MD
"Satiety" is the new diet buzzword, a weapon to fight the bulge to reduce calorie intake by managing hunger. It is linked to terms such as "volumetrics", "energy density" and "sensory-specific satiety".
Leanna Skarnulis gives the example of being able to feel full after a bowl of oatmeal but needing 3 doughnuts before feeling any sign of satisfaction. The reason for this is the satiety level of the aforementioned foods. A satiety index, developed by Susanna Holt, PhD, was reported in the European Journal of Clinical Nutrition. With 240 calorie portions of popular foods, she ranked them comparing them to a slice of white bread, which ranked at 100. Oatmeal's satiety level is high at 209 while the doughnut is at 68. Leanna notes that interestingly, potatoes ranked highest at 323, whereas its counterpart, the French fry, was at 116.
Two strategies by two researchers are defined, David L. Katz, MD, MPH, uses a "Flavor-Point" strategy while Barbara Rolls, PhD, uses the strategy of foods that have fewer calories by weight comparing with those that are energy dense, in order to feel full on less calories.
The abundance of flavors maybe entice overindulgence as they over stimulate the brain's appetite centers which leads to overeating before feeling full. According to researchers, the different types of flavors such as salty, sweet and sour can activate their own appetite centers in the brain.
According to David L. Katz, MD, MPH, "Once you turn on an appetite center, you must eat until it registers fullness. If you turn on many centers at once, you must eat until they're all full."
Response:
The word satiety has recently made an appearance in our vocabulary and is surprisingly being ubiquitously found online. As opposed to being found on a diet or weightloss website, this article was posted on WebMD which generally gives information on various physical, therefore it was a surprise to see the word diet pop up here and there as well as a weekly diet regime offered based on the idea of satiety.
One of the most memorable quotes from Brian Wansink's book "Mindless Eating: why we eat more than we think", is "the best diet, is the one you don't know you're on". We believe this is an essential affirmation that inspired the concept of our Slo collection A progressive lifestyle change is much more beneficial than a sudden change brought on by force on ourselves, one is longterm while the other is temporary.
This article states that our brains have different appetite centers which is the reason for overindulgence when eating various foods of differing flavours. Although our plates are not strictly designed to cater to one appetite center, through their shape they lend themselves more easily to one type of food at a time rather than many all at once.
This reading further emphasizes our belief of the important role the brain plays in the act of eating and how we can manipulate it through understanding the way it reacts and behaves.
Also, as Barbara Rolls', PhD, research suggest, we hope to allow for feeling full or "satiated" faster so that the unnecessary consumption calories is avoided.

